Best Gifts for Expecting Mums: 5 Thoughtful Picks She'll Use
Our pick of the best gifts for expecting mums, from a cashmere throw to a pregnancy pillow, plus how to choose something she'll actually use.
The quick answer
Most gifts for an expectant mum fall into one of three jobs: help her get comfortable now, help her through the first weeks after the birth, or simply treat her as a person rather than an incubator. Work out which job you're doing and the choice gets much easier.
If you only read one line: the Johnstons of Elgin cashmere throw is the safest generous gift, because there is no size to get wrong and it has nothing to do with the baby.
- Best overall: Johnstons of Elgin cashmere throw — a proper luxury present that stays in use for years.
- Best for sleep: Bbhugme pregnancy pillow — for anyone in the third trimester who can't get comfortable.
- Best for the hospital bag: Seraphine maternity and nursing nightwear — practical pieces that keep working after the birth.
- Best small gift: Mama Mio Tummy Rub Butter — inexpensive, genuinely used, easy to post.
- Best to send from a distance: Bloom & Wild letterbox flowers — through the door, no delivery slot to arrange.
1. Johnstons of Elgin cashmere throw — best overall
Best overall
Johnstons of Elgin Cashmere Throw
A Scottish mill with a long weaving history, Johnstons of Elgin makes the real thing: soft, dense cashmere rather than a wool blend dressed up as one. A throw is the rare luxury gift that suits almost anyone. In the last trimester it's what she pulls over her legs for an afternoon nap on the sofa; after the birth it lives on the arm of the chair for night feeds. Crucially, it says 'this is for you' rather than 'this is for the baby', which is exactly what most women want halfway through a pile of babygros. Pick a soft neutral — oatmeal, grey, camel — and it will sit happily in a rented flat or a draughty old house.
Why it works
- No sizing to get wrong — one size suits everyone
- Useful during pregnancy and for years afterwards
- A proper luxury gift that isn't baby-themed
- Neutral colours work with most interiors
Worth knowing
- Cashmere needs gentle washing, so check the care label before buying
- A considered purchase rather than a small thank-you
- If she already has a beloved blanket, a second one may not get a look-in
2. Bbhugme pregnancy pillow — best for sleep
Best for sleep
Bbhugme Pregnancy Pillow
The Bbhugme is the pregnancy pillow people recommend to each other, and with reason: rather than a fixed wedge, it is filled with small beads that you push and mould, so it can be a bump support, a knee spacer or a rolled-up back rest in the same night. The long shape can be knotted or tucked to hold it where she wants it. It earns its keep from the middle of pregnancy onwards, when sleeping on your side stops being restful, and it stays useful afterwards as a prop for feeding or sitting up in bed.
Why it works
- Adjustable rather than fixed — she can mould it to her shape
- Doubles as bump support, knee support and a feeding prop
- Washable covers are available separately
- Solves the specific problem of not being able to get comfortable
Worth knowing
- It takes up a fair amount of room in a double bed
- Bulky to store if she doesn't take to it
- She may well have bought one already
3. Seraphine maternity and nursing nightwear — best for the hospital bag
Best for the hospital bag
Seraphine Maternity & Nursing Nightwear
Seraphine is a London maternity label, and its nightwear is cut for the stretch from late pregnancy into feeding. Look for a button front or a feeding opening: those are the pieces that do double duty in a hospital bag, when you want something that opens easily, washes well and doesn't make you feel like a patient. Nightwear is a more intimate gift than a blanket, so it suits a partner, a sister or a close friend who knows her taste. Use the brand's size guidance rather than guessing, and keep the receipt.
Why it works
- Designed for a bump and for feeding afterwards
- Genuinely practical for the hospital bag
- Easy to wash and re-wear in the first weeks
- Feels like a treat rather than a utility purchase
Worth knowing
- Sizing matters — check the size guide before ordering
- Personal taste is a real risk with nightwear
- Only a good idea for someone you know well
4. Mama Mio Tummy Rub Butter — best small gift
Best small gift
Mama Mio Tummy Rub Butter
Not every gift needs to be a grand gesture. Mama Mio's Tummy Rub Butter is one of the best-known pregnancy skincare buys: a rich butter made for rubbing into a growing bump, hips and thighs. It is the sort of thing that gets used daily and quietly runs out, which makes it a genuinely useful top-up rather than another object to find a home for. Add it to a bigger present, send it on its own, or use it as the gift for a colleague you like but don't know intimately. Do check the scent first — early pregnancy can turn a favourite fragrance into a no-go.
Why it works
- Small, useful and easy to post
- Gets used every day rather than sitting on a shelf
- Works well as an add-on to a bigger gift
- Easy for her to rebuy once she knows she likes it
Worth knowing
- Not a 'wow' present on its own
- Fragrance can be off-putting in early pregnancy
- She may already have a skincare routine she trusts
5. Bloom & Wild letterbox flowers — best to send from a distance
Best to send from a distance
Bloom & Wild Letterbox Flowers
Flowers are the obvious gift, often done badly: a huge bouquet that arrives while she's out and wilts on the kitchen table by Wednesday. Bloom & Wild's letterbox flowers are packed flat to come through the door, so there's no delivery slot to arrange and nothing to collect from a depot. That makes them a sensible choice for a colleague, a long-distance friend, or anyone whose due date you daren't guess at. A one-off box is lovely; a short subscription keeps the goodwill going through the newborn weeks, when nobody thinks to buy her anything.
Why it works
- Comes through the letterbox — no delivery slot needed
- Good from abroad or for someone whose taste you don't know
- A short subscription covers the blurry first weeks
- Nothing to store once the flowers are done
Worth knowing
- Flowers don't last, so it isn't a keepsake
- Stems often arrive tight and need conditioning
- Hay fever or a cat in the house can make flowers a miss
How the five gifts compare
| Gift | Best for | When to give | Sizing risk | Still useful after birth? |
|---|---|---|---|---|
| Johnstons of Elgin cashmere throw | A generous one-size treat | Any time — baby shower or the final weeks | None | Yes — sofa, night feeds, nursery |
| Bbhugme pregnancy pillow | Third-trimester sleep | From mid-pregnancy onwards | None — it moulds to her | Yes — as a feeding and sitting-up prop |
| Seraphine maternity and nursing nightwear | The hospital bag | The last month, or straight after the birth | Some — check the size guide | Yes, if it has a feeding opening |
| Mama Mio Tummy Rub Butter | A small useful extra | Any time | None | Yes, but it runs out |
| Bloom & Wild letterbox flowers | Sending from a distance | Any time — especially after the birth | None | No — gone within a fortnight |
How to choose: the criteria that matter
- Comfort first. The last trimester is physically awkward. Anything that helps her sleep, sit or rest beats something decorative every time.
- Buy for her, not the baby. She is about to be handed a mountain of babygros by everyone else. A gift that is only for her stands out precisely because it's rarer.
- Avoid sizes you can't verify. Clothes, especially nightwear and anything fitted, are the highest-risk gift on this list.
- Think about the fourth trimester. The six weeks after birth are when practical gifts — a throw, food, flowers, a pillow — are most appreciated and least expected.
- Check for duplicates. Pillows and feeding kit are things people research and buy for themselves quite early, so ask a partner or a close friend before spending a lot.
- Third-trimester comfort
- 5.0/5
The single most reliable way to be useful right now.
- Use beyond the newborn weeks
- 4.5/5
Gifts that keep earning their place avoid the charity-shop pile.
- Risk of getting it wrong
- 4.0/5
Size, scent and personal taste are where most gifts fail.
- Ease of sending from a distance
- 3.5/5
Matters if you can't hand it over in person.
- Cost
- 3.0/5
A modest, well-chosen gift usually beats an expensive guess.
Gifts to think twice about
- Clothes in her pre-pregnancy size. Buy maternity sizing or size up, or don't buy clothes at all.
- Bulk newborn baby clothes. Everyone buys them, and babies grow out of that size quickly.
- Diet or 'body back' books and kits. She has a midwife for advice and doesn't need a hint.
- Anything that needs assembling or installing. The last thing she wants in week 38 is flat-pack.
The verdict
Common questions
When should I give a gift to an expectant mum?
Any time from the second trimester is welcome. Anything practical, such as nightwear, a pillow or hospital bag bits, is most useful in the final month, so hand it over before 37 weeks rather than saving it for after the birth.
Should I buy baby clothes or something for her?
Something for her. Baby clothes arrive in bulk from everyone else, and newborn sizes are outgrown within weeks. If you do buy for the baby, size up to three to six months so it isn't redundant on day one.
Is a pregnancy pillow a good gift if she hasn't asked for one?
It's a strong gift if she's mentioned sleep trouble or hip pain. Otherwise it's a bulky thing to store, so ask first or pick something one-size that can be passed on easily.
How much should I spend on a gift for a pregnant friend?
There's no set figure. A small, genuinely useful present usually lands better than an expensive ornament, and if you're buying with colleagues, pooling money for one bigger item works nicely.
What's a good gift for a second or third pregnancy?
Consumables and treats. Most families keep the practical kit from the first baby, so flowers, good skincare, a meal delivery or an offer to babysit are more use than another blanket.